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Why Do Humans Panic-Buy, and What Triggers It?

Six data points on why ordinary people empty shelves that were never actually short, from a hurricane spending spike that beat its own warning window to a pipeline hack that never touched the fuel supply, including why the researchers who study this increasingly think panic is the wrong word for it

The Panic-Buying Dataset & Dashboard, DT Linux

The Panic-Buying Dataset & Dashboard, DT Linux
DT Linux Data Lab

The Panic-Buying Dataset & Dashboard

An interactive companion to DT Linux's briefing on why humans panic-buy: two hurricanes that produced two different spending patterns, a pipeline hack that never touched a drop of fuel, and a growing body of research arguing that panic buying may be the wrong name for most of it.

Live monitor checked just now
6
Cases tracked
12
Sources cited
4
Data fields per case
Sep 2026
Last verified
$10
Full report

Filter by case

Three stages of a shortage

How each case compares

What's in this dataset, by composition

Why people said they stocked up

A genuine part-to-whole composition: of everyone in a large international survey who stockpiled during a disaster or public emergency, this is the reason they gave first. This is the one place in this dataset where the numbers are shares of a single total; every other comparison here is an independent-category comparison and stays a bar chart on purpose.

Dataset schema

FieldDescriptionExample
case_nameThe event, experiment, or model this row describes"The pipeline panic"
tierThis report's own categorization of where in the cycle this case sits, not a severity ranking"The Spread"
key_metricThe headline sourced figure for this case"Emptied 81% of DC gas stations within nine days"
sourceCitation for the key metric"GasBuddy fuel-availability data via NPR, May 2021"
last_verifiedDate the figure was last checked against its original source"2026-09-10"

About this dataset

How this data was collected

Every figure behind this dataset comes from a named institutional data set, a peer-reviewed model, government testimony, or a documented real-world event: the JPMorgan Chase Institute's Hurricane Harvey and Irma transaction research, the 1975 Worchel, Lee, and Adewole scarcity experiment, GasBuddy fuel-availability tracking from the 2021 Colonial Pipeline shutdown, the Diamond and Dybvig bank run model plus Federal Reserve testimony on Silicon Valley Bank, the Institute for Fiscal Studies' UK transaction-data study of the 2020 toilet paper shortage, and several recent peer-reviewed studies questioning the term panic buying itself. DT Linux's research process cross-references each figure against its original publication; this report does not involve DT Linux running its own consumer surveys.

Data handling and compliance

Built entirely from published academic research, institutional transaction data, and government testimony, never from personal or proprietary data collected by DT Linux. Full practices in our privacy policy.

API and pipeline access

Want a disaster-response, supply-chain, or consumer-behavior analysis like this refreshed on a schedule, or piped into your own systems? DT Linux builds custom research and data pipeline work per client; there is no self-serve API today, so delivery is handled directly by our team. Get in touch.

More from the DT Linux data store

Want this kind of consumer-behavior or disaster-response research built for your own organization?

DT Linux designs custom supply-chain risk assessments, survey design, and behavioral research for organizations that need to understand demand surges before they happen, not just after. Get in touch if you need deeper or more customized research behind this report.

Sources: JPMorgan Chase Institute, "Weathering the Storm: The Financial Impacts of Hurricane Harvey," 2018 · Worchel, Lee, and Adewole, "Effects of Supply and Demand on Ratings of Object Value," Journal of Personality and Social Psychology, 1975 · Cialdini, Influence: The Psychology of Persuasion; Brehm, A Theory of Psychological Reactance, 1966 · GasBuddy fuel-availability data, and NPR, CBS News, and ABC11 reporting on the May 2021 Colonial Pipeline shutdown · Diamond and Dybvig, "Bank Runs, Deposit Insurance, and Liquidity," Journal of Political Economy, 1983 · Federal Reserve Vice Chair Michael Barr, testimony to the US Senate Banking Committee on the failure of Silicon Valley Bank, March 28, 2023 · O'Connell, Smith, and de Paula, "Preparing for a Pandemic: Spending Dynamics and Panic Buying During the COVID-19 First Wave," Institute for Fiscal Studies, 2020 · Fortune, on 2020 US toilet paper sales and supply chain data; Chopra, Kellogg School of Management case study, 2021 · Ntontis, Vestergren, Saavedra, Neville, Jurstakova, Cocking, Lay, Drury, Stott, Reicher, and Vignoles, "Is It Really 'Panic Buying'?," PLOS ONE, 2022 · Holguin-Veras et al., international survey research on stockpiling motivations · Calderon, Amaral, and Holguin-Veras, "Willingness to Limit 'Panic Buying' During the COVID-19 Crisis," Transportation Research Part A, 2025 · Noda and Teramoto, "A Dynamic Model of Rational 'Panic Buying,'" Quantitative Economics, 2024. Full citations are in the accompanying written report. This dashboard reflects published research available as of September 2026 and presents these figures as a factual synthesis, not a final verdict on any single finding.
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